Do you have a new idea to promote or outdated site that needs help? Are you mobile-friendly? Do you know who your ideal web visitor/client/customer is and how best to engage in conversation with them?

Analytics to see what has happened in the past, and what changes there are in the future after our website fine-tuning or redesign.

Having your own domain name and “self-hosted” website will give you control over your own online presence.

Unlike your Twitter account, Facebook or even a wordpress.com blog, with your own site you will completely own your content. You can post what you like and will be able to export it at any time, should you wish to move to a different server hosting company. But with power comes responcibility.

Social and “free” blog platforms actually “own” your content (remember to read the fine print!) and can use it as they see fit. Remember if it’s free online – then you are the product. Selling your information and usage data to interested third parties, or even banning you and taking down your material if your freedom of expression does not match their increasingly agenda-driven rules and regulations.

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What is your online “persona” and how does it speak your message to your intended audience?

How to establish
Trust and Authority?

For what sorts of problems will your products and services offer help and remedy? What of the visitor’s needs and issues will your offerings be solutions? How will their lives be made better by contracting with you?

Webpage Speed Optimization, SEO, Web Analytics

Your pages should load as quickly as possible, look good and be easy to navigate on phones. They should be represented compellingly and cleverly on search engine results pages, for your most important keywords. They should talk interestingly about topics the visitor finds interesting and relevant to their lives, desires and available time.

When you can hook your products and service solutions into current events “news”, you can hook into emotional trends and hot spots and people make purchase decisions based on emotion at least as much as on logic. (As was published in Forbes article about Facebook manipulation of timelines and feeds…)

Caching and site speed.

Your server may have special “caching” available or you may have a “cache plugin” installed on your WordPress site.

Without caching,
your site seems to
take forever to load!

Caches are a technique to get sites to appear to load more quickly as they take stuff that is supposed to be fairly static and serve to the person’s web browser the cached version instead of, having site tell the server retrieve all the little bits and pieces required to construct the page from the database, assemble that into HTML and send that down to the person’s browser.

Then again on the person’s browser, there are cache settings there also. Basically one sets up some code that tells the browser how “fresh” the actual webpage is and if it’s within a reasonable time, to just use whatever the Browser has stored in its memory (from visiting the page in the past) instead of requiring a fresh download from the server. Without caching, your site seems to take forever to load!

Why bother looking at Google Analytics and what is it anyway?

You can’t determine the success of something you don’t measure. Hence the importance of Web Analytics. Google makes it so easy to install tracking code on all your site pages and as long as you don’t mind giving web visitor data to Big Brother’s servers, you have a free and powerful way to analyze monthly visitor trends and patterns.

You can’t determine the
success of something
you don’t measure

Knowing how to evaluate and navigate through the hundreds of “views into your data” available with any good web analytics program can reap you rewards of insights. These can serve as confirmation of both challenges and opportunities available for fine-tuning and adjusting on your website pages.

If you can define at least three business questions, Google Analytics can provide dozens of actionable insights – if you know where and how to look. Comparing standard metrics in current and past months can provide fruitful information that can help you spot trends and take advantage of timely current events and issues.

Befriending Analytics and active involvement with your site content (and any relevant conversations), You can organically grow, in Google’s eyes, your site’s relevance as a topically important and authoritative reference for Google’s main customers – those who consume web content suggested by its search results pages. Paying attention to this will get you noticed by Google and if getting more web traffic is a goal, noticed by Google can be a good thing!

(And remember, there exists Life outside of Google. What unique and golden opportunities are there for you because your competition may have focused solely on Google?)

The post What do you expect to see and experience when you visit a webpage? appeared first on JEO Webmaster Services.

…thanks for the reports.  Any suggestions based on the info?  I’ve had 0 bookings for January and only one so far for February.  This has never happened before.

How come there is a listing for Catskill yoga retreats?  I am not a good place for yoga retreats because I don’t have indoor space for yoga.

My reply:

Web Marketing Takeaways

Notice that the links above in the very first page paragraph have special Google “UTM tags” included. This way I can view analytics for this client and easily see how many visitors came to her site from my blog post and all sorts of information about their visit! Here’s a handy tool to build your own, customized URL using UTM tags: ga-dev-tools.appspot.com/campaign-url-builder.

Google’s “freshness factor” is a really important consideration for your website. Creating a profitable web presence is not a one time “set it and forget it” event. It is an organically growing process. You want to create a good relationship with Google and you do this by delivering quality content to its customers that keeps up with changing times and events.

Your Google Analytics reports are a gold mine of information. But like a promising employee, it needs proper care and attention to deliver results for your business. (Check out this post about GA Spamming for important setup information.) Remember you can’t judge the success of something you don’t measure. Regular review of strategic reports is critical to your online success and can make a significant cost savings to any online marketing you may employ.

UTM tagging can help you quickly identify Campaigns in your analytics reporting.

Social Triggers are a tricky topic. Getting referrals and traffic from social platforms like Facebook, Twitter, linkedIn, Instagram, G+, etc will, no question, increase your traffic and sales.

But this comes at a cost – the cost of participating with and managing those web-social relationships. One needs to think about actual people coming from these social platforms. If you could picture in your mind’s eye an image of an actual semi-fictional person you’d like to interact with, how would you describe that? What is your USP (Unique Selling Proposition)? This tool will help you build a user persona profile and USP for your website and business.

And finally, become friends with your blog! Use it to communicate with your audience to give them value. Once you find out what people are searching for and for what your site is being seen, you can always use your blog strategically to gain more exposure for your products and services. Try our Quora.com, Google Trends and other research tools to gain valuable insights, increase your “authority factor” and boost your representation and success online!

Excited but overwhelmed by all the possibilities? Need Help? Contact us to setup a consultation to discuss how to make your site perform better for you. Or download these “Top-10 Tips to Online Success“.

Happy blogging!

The post My Sales Are Down. What can I do? appeared first on JEO Webmaster Services.