Which of These Website Hosting and Custom Services Will Most Benefit YOUR Online Business Success?
Click a service listed below for more information and perhaps some great ideas for your website and online success. (Note: some clickable windows may require scrolling to get all the great information available to you. And just click on “Top” links to get back here to the top.):
Concept and Creative Development
We can help you compellingly define what you have to offer, who your competitors are and the various web development technologies available to turn your ideas into a beautiful, functional, practical web presence. Let’s have a pow wow and see what we come up with!
Branding and Reputation Management
Crypto-currency Integration with my Website
Website Design and Specialty Programming
An online brochure is a simple site which has the standard, contact, about and home page and a list of your products and services. Problem is, you still have to get people to come to your site, even if it’s pretty or even visually stunning.
Building a website that actually works for you, actively finding people you have never met, for whom your ideas and products and services are the ideal match – that sort of site requires a whole different strategy and design. From the ground up, it has to pay attention to who you are trying to reach. From the very site architecture, navigation, actual page content and supporting images, this site keeps the intended audience in mind each step of the way. It is intended to build trust, establish you and your brand as an authority in your field and it has enough of just the right content to be found in search engines and more importantly, to deliver what the visitor expects when they land on your page.
Remember, not just your Home page will be found in search engines. You need to view each and every page and blog post as a potential “sales agent” for your business. Each page should be unique and on topic and talk mainly about one or two things and also each must logically relate to the site as a whole. What is the main theme and intent of your website and how can each page/post add to your main theme, while also going into more detail about all the little pieces that make up your main theme?
WordPress and Other CMS Systems – Which is Best?
We can describe the differences, advantages and disadvantages of development and hosting platforms that will get you started now, while leaving plenty of room for growth in the future.
Web Hosting and Ongoing Tech Support
With our Premium Webmaster Monitoring/Maintenance Package, we will take care of regular backups and software updates required to keep your site difficult for hackers to crack. If your site ever does go down, let us take care of restoring the most recent “good” backup, then track down and eliminate the element that broke the site.
Custom WordPress Web Design
WordPress is arguably the most popular web and blog creating software on the market today and there are tons of developers with varying degrees of proficiency and skill with it, so you can always find a developer who can help you tweak, edit, add new functionality to or totally redesign the look of your website. (Some can take your idea and create a whole theme with it. Others can simply help you install a new theme and update your Contact Us page.) What do you need? What do you want? What do you deserve?
The good news is there are literally thousands of “themes” and “plugins to choose from to make your site unique. The bad news is there are thousands of “themes” and “plugins to choose from so how do you choose what will be right for you and your needs?
We are skilled at creating custom “styles”, which can override the default styles that come with the various themes available, so we can make your site look like you want it to – not just like all those other Wodrpress sites out there.
Web Programming and Database Applications
We can design and deliver a custom PHP software and mySQL database programming online solution to deliver the specialized and innovative software functionality you may require to turn you thoughts into reality. Is that worth a conversation? (Later in 2017, we will be available for custom smart phone app development – hook your website to your app!)
Google Adwords and “Pay-per-click” Advertising
Since Google is in business to gratefully take your money and will help you do that, one can blow a lot quickly, then feel discouraged that there are not enough conversions and quit the damn campaigns, arguing that “it costs too much money for the return on investment”. When you do this, not only do you loose money, you loose the benefit of the valuable market research data available about your campaigns.
Besides being direct advertising, Adwords (and Bing/Yahoo paid advertising) can be an amazing branding tool, as well as an effective market research. When you design and monitor effective campaigns, you can experiment with different messaging and trigger keywords, then measure the results using analytics until you get just the right languaging in your ad content that delivers the right kind of visitor to your site.
Armed with this valuable information, you can then adjust your website content to get more free (organic search) traffic featuring those important, converting keywords.
Paid search as a research tool, combined with SEO for improved Organic search ranking, is a smart and profitable way to get more targeted traffic, leads and sales!
Besides generating several monthly reports from Google Analytics, we provide an invaluable “executive summary” of the data, pointing out significant findings in friendly, informative summaries so you don’t have to decipher what all those charts and lists mean.
After reading our summaries, the included reports will make so much more sense, since you will be informed just what to look for, and where!
If you can define a couple important business questions that may affect how you outreach and advertise and allocate funds to your marketing efforts, we can design custom reports that will deliver to you the actionable insights you need to more effectively make your business decisions.
SEO – Search Engine Optimization
Here at JEO Webmaster Services, We have been at it since before Google (anyone remember “Alta Vista” and the Yahoo Web Directory”?)
There are a number of on-page and off-site techniques that can be employed to strategically, over time, build increasing search ranking for your site. When Google sees this long term trend in organic growth of your SEO factors, it rewards you. When it sees “black hat” and “we can get you 1000 links for just $99” tricks employed, you will be penalized. The investment you make in quality SEO techniques and services will more than pay for itself in long term, increasing Organic Search Ranking.
SEO is definitely NOT a “one time, set it and forget it” event. It’s about establishing a quality conversation with your web visitors by first researching what it is that they are searching for, then delivering content that speaks to their problems and desires, developing trust and encouraging them to take the actions you wish them to take.
SEO not only helps you get found for the right keyword search queries, it also informs what and how your pages talk about your products and services. It helps you understand how to keep people on your site once they land and helps you deliver on the promise suggested by the search listing or other web link on which they clicked. They clicked expecting something specific. Will their experience with your web page satisfy them or just talk about why your stuff is great?
Webpage Speed Optimization
It has been said that “performance is more important than pretty” when it comes to websites and this is even more important for online shopping websites. The speed with which your website loads will either give visitors confidence in doing business with you or not – and this confidence will determine whether or not your website Visitor bothers to explore your site and products, or hit the back button to look elsewhere.
You could spend considerable time and money attracting people to your website from online marketing programs and paid ads. That investment would be wasted if, after arriving at your site, a Visitor has a bad user experience and goes elsewhere.
What good is your Specials page if no one gets to it?
If someone found the site, likes the look, has money in hand ready to purchase and is confronted with slow performance, this can impact the level of trust they have about doing business with you. A visitor may think: “If your site is slow, how would your customer service be? If the site is not optimized for performance, what quality might your products be?”
Google now includes page load time in its calculation for how to rank web pages. This means the effort you put into making your pages load fast as possible will result in higher “Organic Search” ranking. Very seldom do people look past page 1 in Google for sites to visit when they search. Are you on page 1 or 20?
Remember, you are trying to get repeat customers – not just 1-time purchasers. You want to build a good reputation and have people tell their friends about your site and products. 88% of visitors in a recent study claimed they would be less likely to come back to a site that was slow. Easily half relate a fast website experience with credibility – the perception of how believable are your claims, products and trustworthiness is influenced simply by your page load speed.
Patient and Caring Support for the Techno Challenged