Posts Currently viewing the category: "Improving search ranking"

Give your visitors what you would appreciate experiencing yourself. Give consideration and value and receive a return. Reciprocity builds community and trust. Trust and “authority” are two things that give people comfort when scanning a webpage. What is your online “persona” and how does it speak your message to your intended audience? How to establish…(Read More)

What are the 5 most important things on a webpage? On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar. – David Ogilvy Each webpage has to work for both search engines and people.…(Read More)

Recently, a client emailed me with some concern that bookings for her retreat lodging business were down. Her business is somewhat seasonal and most of her rental spaces are closed for the winter, but still she usually has a at least a couple bookings for the chalet vacation rental and/or couple’s coaching retreats…(Read More)