Posts Currently viewing the category: "Writing effective page copy"

Ready for a New website or to Re-design your old one? Do you have a new idea to promote or outdated site that needs help? Are you mobile-friendly? Do you know who your ideal web visitor/client/customer is and how best to engage in conversation with them? Analytics to see what has…(Read More)

A.I.D.A. In order to have copy that engages people to take action on your product or service offer, here is an effective system: Attention – get the reader’s attention with a magnetic headline. Interest – Connect with their problem or “pain point”, make it relevant to them. Desire – make them “feel the transformation…(Read More)

What are the 5 most important things on a webpage? On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar. – David Ogilvy Each webpage has to work for both search engines and people.…(Read More)

Recently, a client emailed me with some concern that bookings for her retreat lodging business were down. Her business is somewhat seasonal and most of her rental spaces are closed for the winter, but still she usually has a at least a couple bookings for the chalet vacation rental and/or couple’s coaching retreats…(Read More)