Have you ever wanted to add a special feature or change some layout or just customize the way your WordPress website displays to your visitors? Then you will love learning about “shortcodes”. Introduced in WordPress from 2.5 onward, they are “macro codes” you can place within your content – in the main content, in sidebars…(Read More)

WordPress was originally created as a Blogging software. As more people started to use it, it became expanded such that it could create entire websites with static and other custom pages – not just blogs and posts. Although not originally designed as a true, traditional CMS (content management system), it nonetheless can now be used…(Read More)

Need an ally and consultant who can speak both technology and human? Considering launching an internet marketing plan and need help understanding what, how and where? Deciding to build and launch a website or web based business can seem like a daunting task. All those plugins and themes and software and server hosting packages to…(Read More)

Ready for a New website or to Re-design your old one? Do you have a new idea to promote or outdated site that needs help? Are you mobile-friendly? Do you know who your ideal web visitor/client/customer is and how best to engage in conversation with them? Analytics to see what has…(Read More)

Give your visitors what you would appreciate experiencing yourself. Give consideration and value and receive a return. Reciprocity builds community and trust. Trust and “authority” are two things that give people comfort when scanning a webpage. What is your online “persona” and how does it speak your message to your intended audience? How to establish…(Read More)

A.I.D.A. In order to have copy that engages people to take action on your product or service offer, here is an effective system: Attention – get the reader’s attention with a magnetic headline. Interest – Connect with their problem or “pain point”, make it relevant to them. Desire – make them “feel the transformation…(Read More)

What are the 5 most important things on a webpage? On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar. – David Ogilvy Each webpage has to work for both search engines and people.…(Read More)

Recently, a client emailed me with some concern that bookings for her retreat lodging business were down. Her business is somewhat seasonal and most of her rental spaces are closed for the winter, but still she usually has a at least a couple bookings for the chalet vacation rental and/or couple’s coaching retreats…(Read More)